Do you know where the audience is?? Yes, you got it right-online. That’s where digital marketing comes in. But what exactly is it?
Digital marketing is the art and science of promoting products or services through online channels. Unlike traditional marketing, which relies on TV, radio, and print, digital marketing uses platforms like social media, search engines, email, and websites to reach and engage potential customers.
Traditional Marketing vs. Digital Marketing
To understand digital marketing even better. Let’s make a comparison between traditional marketing and digital marketing.
- Uses TV, radio, newspapers, flyers.
- Often expensive to run.
- Has limited or local reach.
- Hard to measure performance.
- Same message for all audiences.
- Examples: TV ads, billboards, brochures
- Uses social media, websites, emails, search engines.
- Can start with little to no cost.
- Has global reach and precise targeting.
- Easy to track with real-time data.
- Personalized messaging based on behavior.
- Examples: Instagram posts, Google ads, blogs
You want to be noticed… but what if you don’t appear online?
Remember—people don’t hire ghosts. 👻
If you’re not showing up, you’re not being seen.
And if people can’t find you, they can’t trust you.
And if they don’t trust you… well, they’ll never know you even existed.
So if you’re ready to step into the digital world,
digital marketing isn’t optional—it’s essential.
Because if people can’t find you…
They won’t trust you.
And they’ll never know you even existed.
Let’s be honest—your audience is already online.
Even your 7-year-old cousin knows how to buy ice cream online and book Marvel movie tickets without asking anyone. 😂
So what does digital marketing actually fix?
You show up in all the right places.
People trust you—before they even meet you.
You reach more people without burning your wallet.
You finally stop guessing and start tracking what works.
Let’s be real—
If you’re good at something or offering an amazing product, but you’re not online?
It’s like your angry girlfriend ignoring your messages. People are just gonna ignore you. 😅
This is all about building a community and promoting your business on platforms like Instagram, Facebook, TikTok, LinkedIn, or X (Twitter).
Example: A local bakery posting mouthwatering reels of freshly baked cookies, using hashtags and engaging with followers.
Ever wondered how some websites show up at the top of Google search? That’s the magic of SEO.
Example: A wedding photographer writing blog posts like “Top 10 Wedding Photoshoot Locations in Delhi” to rank high on search and get bookings.
Sending helpful, interesting emails to people who’ve shown interest in your product or service.
Example: A fashion brand sending weekly style tips, new arrivals, and exclusive offers to their subscribers.
Creating valuable content (like this blog!) to educate, entertain, and attract your ideal audience.
Example: A fitness coach making YouTube videos about “How to Lose Belly Fat at Home” to build trust and get clients.
Running paid ads on Google or social media where you only pay when someone clicks.
Example: An online course creator promoting their program with a Facebook ad targeting students in a specific age group.
Haha, big brands?
Digital marketing is not just for Coca-Cola or Samsung, bro.
It’s also for Durgesh Dai who sells chatpate near your college. 🌶️
You don’t need a 1 lakh budget. You don’t even need a DSLR.
You just need:
A phone (yes, even that broken PocoM2 with cracked screen 😅)
A little creativity
And a bit of guts to post something online without overthinking 21 times
Even if you start with:
A free Insta account
TikTok videos where you show how your pizza cheese pulls longer than long-distance relationships 🍕
A website cheaper than your monthly chowmein bill
And emails that feel more like, “Yo bro, offer xa!”
You’re in the game.
Digital marketing is like gym:
You don’t need to be strong to start—you get strong because you start. 💪📲
So yeah, start small, start messy—but start!
Look—scrolling won’t grow your business.
Thinking won’t get you leads.
Digital marketing is not some VIP thing only big brands do.
You already have what you need.
Phone cha, idea cha, bhaye bho ta. 🙌
Now show up online like you OWN the place.
Because if you don’t?
Someone else will—and you’ll be stuck watching their success like:
“Yo ta maile sochya jasto ho ni!” 😩
So let’s go. This is your sign. Start now, not someday. 🚀
Thanks alot it really help for my college assignment. Would love to see more like these
I am so happy that you got helped from here.